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HOW TO CREATE A BETTER MOBILE CHECKOUT EXPERIENCE

There’s been a steady growth in mobile shopping as people are becoming more confident with their mobile purchases. For many retail apps however, customer conversion rates remain low. Shoppers are transitioning from their personal computers to their mobile phones and now have a whole new set of expectations. Many mobile payment apps are developed without careful consideration of the user experience and as a result, contain many path to purchase barriers. Common retail app development mistakes often discourage users from completing a purchase. So, how do you turn your mobile users into customers through your retail app? The answer is simple: Optimize the user experience.

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